Today, women are increasingly present at the center of decision-making, innovation, and social transformation.
Yet despite growing ambition and participation, a significant gap often remains between the desire to lead and meaningful access to positions of influence.
In Guinea, one initiative is working to bridge that gap.
Through targeted coaching, leadership development, and strategic political training, ELLES’COACHING is helping prepare a new generation of women leaders to compete, lead, and succeed.
Turning Political Ambition Into Electoral Readiness
Elections are never won by chance.
Successful campaigns require preparation, structure, discipline, and strategy.
Recognizing this reality, BE IMPACT born from the collaboration between BAANTOU and Eve Solutions and Madame Digital launched ELLES’COACHING | Special Elections, a program specifically designed to strengthen women’s participation in politics.
As Guinea prepared for the crucial legislative and municipal elections of May 31, 2026, the organizers chose an unconventional approach.
Instead of limiting activities to conference rooms and workshops, the program brought expertise directly to where political decisions were being made.
On May 29 and 30, ELLES’COACHING deployed its Electoral BootCamp, "My Election Day as a Candidate," across the headquarters of five political parties.
The objective was simple: prepare candidates for the most critical phase of their campaigns.
Managing the Pressure of the Final 48 Hours
The final hours before an election are often the most decisive.
Under the leadership of Honorable Aïssata Daffé, former minister and campaign director, participants received practical guidance on the challenges candidates face during Election Day.
Training sessions focused on:
• Election Day communication strategies
• Public image management
• Social media engagement
• Leadership posture under pressure
• Crisis and reputation management
The emphasis was placed on real-world scenarios rather than theoretical concepts.
For Fatoumata Soumah, a national-list candidate who attended the first day of the program, this hands-on approach was particularly valuable.
Workshops were delivered inclusively in both French and national languages, ensuring that participants from diverse backgrounds could fully engage with the content and apply the lessons to their own political realities.
Strong Institutional Support at the Highest Levels
The growing momentum behind women’s political leadership has also attracted support from key national institutions.
During the official launch ceremony held in Conakry on May 23, 2026, the initiative brought together several high-profile government figures, including:
• General Amara Camara, Minister Secretary-General of the Presidency
• Djiba Diakité, Minister and Chief of Staff
• Patricia Lamah, Minister for the Promotion of Women
The support expressed by Djami Diallo, Minister of Environment and Sustainable Development, was also recognized as a strong signal of commitment to inclusive governance and democratic participation.
Their presence underscored the increasing importance of women’s leadership within Guinea’s political landscape.
International Expertise Supporting Local Leadership
To ensure participants received world-class guidance, program coordinators Dr. Mariam Tendou Kamara and Fatoumata Binta Souaré Hann assembled a multidisciplinary team of experts with international experience.
The coaching team included:
• Journalists from leading international media organizations
• International Coaching Federation (ICF) certified coaches
• Specialists in artificial intelligence and digital strategy
• Communication and leadership experts
Their mission was not simply to prepare women for an election.
It was to equip them with the tools needed to build long-term influence, navigate complex political environments, and strengthen their leadership capacity.
Beyond Elections: Building the Next Generation of Women Leaders
The significance of ELLES’COACHING extends far beyond a single electoral cycle.
The program reflects a broader movement toward empowering women with the skills, confidence, and networks required to occupy leadership positions across society.
Whether in politics, business, public administration, or civil society, the ability to communicate effectively, lead strategically, and adapt to change has become essential.
By combining leadership coaching, political training, digital expertise, and mentorship, ELLES’COACHING is helping create a stronger pipeline of women leaders prepared to shape Guinea’s future.
The message emerging from the initiative is clear:
Guinean women are not waiting for opportunities to be given to them they are preparing themselves to lead, influence, and make an impact.